Read the original Social Media Today article here.
Here is a brief summary of the article:
- Instagram launched “Ads with Promo Codes” globally for all brands.
- Potential shoppers can apply promo codes in the checkout process.
- The feature drives sales and tracks sales directly.
- Advertisers saw a 9.1% median reduction in cost per purchase and a 10.1% median increase in conversions.
- The feature provides more incentive to use discount codes and encourages immediate purchases.