Read the original full article from Search Engine Land here.
Here is a brief summary of the article:
- SGE presents both opportunities and challenges for marketers
- SGE gives direct answers to queries, removing the need to click on links
- Ads appear above and below SGE results, but placement could change
- SGE adoption may not be widespread in the near future
- SGE often gives inaccurate responses, which could impact adoption
- Advertisers may see a substantial impact on CTR once SGE is fully implemented
- PPC and SEO experts may work more closely together with the evolution of search behaviors and results
- The reliance on specific keywords is fading, and a feed-based approach is becoming crucial
- After SGE is launched, search suggestions might change based on trends and user behavior
- Upper-funnel content, like display and video ads, may become more important for advertisers