Written by Jenn Day | Jun 27, 2024 4:20:06 PM
Read the ALM Think Advisor article here.
Here is a brief summary:
- Digital Marketing Necessity: Essential for most financial advisors to reach the next generation and stay relevant.
- Common Mistakes: Lack of strategy, niche focus, and automated follow-up sequences.
- SEO Importance: Prioritize Google with a complete Google Business Profile and relevant keywords.
- Text Messaging: High lead conversion; use call-to-actions to engage prospects.
- Email Marketing: Videos significantly increase engagement.
- Generative AI: Useful for generating content ideas but not a replacement for high-quality content.
- Event Marketing: In-person events drive referrals effectively.