Read the original full report from CEO Magazine here.
Here is a brief summary of the article:
- Disney is celebrating its centennial this year and has had an unrivaled global impact.
- The company has become a reference point and an intrinsic part of childhood for many people.
- Disney’s brand loyalty has been winning hearts since 1923.
- The company is valued at more than US$160 billion and is the largest independent media company in the world.
- A strong brand creates a visceral feeling in people and is identifiable in terms of its qualities, attributes, values, and what it stands for.
- Asad Ayaz was appointed as Disney’s first Chief Brand Officer this year to oversee marketing for the holistic Disney brand and set franchise priorities.