Written by Jenn Day | Jul 11, 2024 8:14:12 PM
Read The CEO Magazine article here.
Here is a brief summary:
- Generative AI is revolutionizing brand marketing by creating diverse content like images, text, and music.
- AI influencers, such as Lil Miquela, highlight the potential and challenges of artificial personalities.
- The marketing industry is in a discovery phase, learning to use generative AI effectively.
- Consumer behavior and preferences will ultimately shape the adoption and success of AI in marketing.
- Ethical considerations, transparency, and authenticity remain crucial for AI-generated content.
- Regulatory frameworks are needed to ensure honest governance of AI’s role in marketing.