Written by Jenn Day | Jul 24, 2024 9:27:13 PM
Read the Financial Brand article here.
Here is a brief summary:
- Shrinking Budgets: Financial services CMOs are facing budget cuts and must prioritize spending.
- Digital Focus: Increased investment in digital marketing channels, especially social media and SEO.
- Price Sensitivity: Importance of transparency with customers regarding pricing.
- Demonstrating Value: Need to quantify marketing’s contribution to business outcomes.
- Talent Development: Emphasis on building digital marketing capabilities within teams.