Written by Jenn Day | Jun 18, 2024 4:13:21 PM
Read the PaymentsJournal article here.
Here is a brief summary:
- Shift from third-party to first-party data due to privacy concerns and regulatory changes.
- Emphasis on privacy-safe strategies and compliance with laws like the Equal Credit Opportunity Act.
- Utilization of first-party data for personalized marketing and contextual offers.
- Importance of transparency and ethical data practices to build consumer trust.
- Goals to enhance customer engagement, loyalty, and lifetime value through targeted initiatives.