Read the original HBR article here.
Here is a brief summary of the article:
- Sales growth is critical to long-term value creation.
- Companies seeking growth must develop innovative offerings to expand demand.
- Large companies are apt to forget their imaginative origins.
- Imagination can be harnessed systematically through a six-step cycle.
- Embrace anomalies as catalysts for rethinking approach.
- Treat assumptions as choices.
- Collide ideas with reality rather than over-analyze.