Written by Jenn Day | Jun 13, 2024 8:28:10 PM
Read the TechRadar article here.
Here is a brief summary:
- Third-party cookies will expire in 2025, creating challenges for marketers.
- Identity resolution uses first- and zero-party data to identify users.
- It leverages behavioral data to understand customer preferences.
- Enhances revenue by recovering cart abandonments with personalized follow-ups.
- Boosts mailing list growth through targeted offers.
- Improves performance marketing by turning anonymous traffic into known users.