Written by Jenn Day | Jun 13, 2024 8:43:47 PM
Read the Tech Report article here.
Here is a brief summary:
- Digital Marketing Growth: Digital ad spending reached $522.5 billion in 2021, projected to hit $835.2 billion by 2026.
- Mobile Marketing: Expected to grow from 13.7% of marketing budgets in 2022 to 16.9% by 2023 in the US.
- Social Media Advertising: Central to digital marketing, with global spending predicted to double from $141 billion in 2022 to $262 billion by 2028.
- E-commerce Impact: US e-commerce revenue surged from $516 billion in 2019 to $644 billion in 2020, forecast to reach $1,011 billion in 2023.