Written by Jenn Day | Jun 27, 2024 4:23:47 PM
Read the Media Post article here.
Here is a brief summary:
- Citizens Bank launched a multichannel campaign, “Ready to Make Sense of Your Money.”
- The campaign includes three TV spots and aims to offer financial clarity.
- Citizens targets Gen X and Millennials for wealth transfer planning.
- The ads focus on Citizens’ role as a trusted financial advisor.
- The campaign was developed with Ogilvy and includes digital, social, and radio ads.
- The campaign also features performance metrics to gauge success.