Brand Storytelling, Showmanship, and Salesmanship - NGDATA

Read the marketoonist article here.

Here is a brief summary:

• Brand storytelling often misunderstood and overused.
• Key element: Conflict drives a story and engages the audience.
• Distinction between showmanship (long-term) and salesmanship (short-term).
• Recommended 60:40 spending split between brand-building and performance marketing.
• Caution against combining brand-building and sales tactics simultaneously.