Read the original blog here.
Here is a brief summary of the article:
- Banks face challenges with managing legacy cores and personalizing customer experiences.
- Modernizing legacy cores is essential to meet evolving customer expectations and align with the ‘banking-as-a-lifestyle’ era.
- NGDATA’s Intelligent Engagement Platform, a sophisticated customer data platform, democratizes core data in real-time, allowing for more targeted marketing strategies and highly targeted interactions.
- The platform offers banks the layer of insulation they need to create meaningful customer interactions while modernizing their core.
- Investing in better customer experiences throughout the digital transformation process is sensible for banks, as modernizing legacy cores isn’t a “rip and replace” procedure.