Written by Jenn Day | Apr 18, 2024 9:21:17 PM
Read the ABA Banking Journal article here.
Here is a brief summary:
- The use of AI-powered marketing technologies in banks is still low, but 23 percent of banks plan to begin using them within the next 12 months.
- Lack of understanding and expertise with the technology is a key driver of current low utilization.
- AI tools have the potential to make a significant impact soon, with bank marketers seeing the most value in gaining efficiency and enhancing the customer experience through automation of repetitive tasks, data analysis and insights, and personalized customer experiences.
- Bank marketers rank ad targeting and optimization, risk assessment, and fraud prevention as the top AI use cases that would impact their banks in the future.