Written by Jenn Day | Jun 27, 2024 4:05:20 PM
Read the Financial Brand article here.
Here is a brief summary:
- Mobile Banking Dominance: 58% of consumers primarily use mobile banking, with Millennials and Gen Z showing even higher usage rates.
- Web Banking Decline: Only 18% of consumers use web banking more than 10 times per month.
- User Experience: Consumers prioritize ease of use in digital banking platforms; mobile apps are preferred for convenience.
- Generational Divide: A significant portion of Baby Boomers (14%) do not use digital banking tools at all.
- Dual Channel Needs: Consumers prefer mobile apps for routine transactions but still value in-person assistance for complex tasks.