Written by Jenn Day | Aug 9, 2024 3:29:20 PM
Read the Design Rush article here.
Here is a brief summary:
- Flywheel Model: Focuses on customer retention and advocacy, replacing the traditional sales funnel by emphasizing continuous customer engagement and satisfaction.
- STP (Segmentation, Targeting, Positioning) Model: Helps businesses identify market segments, target the right audience, and position their brand effectively to meet customer needs.
- McKinsey’s 7S Framework: Aligns organizational elements (strategy, structure, systems, shared values, skills, style, staff) to ensure cohesive and effective digital marketing strategies.
- Resource Allocation: Frameworks assist in distributing resources efficiently across different marketing channels and initiatives.
- Trend Adaptation: By using these frameworks, businesses can better adapt to changing digital marketing trends and consumer behavior.
- Analytics Improvement: Structured approaches within these frameworks enhance the ability to track, analyze, and optimize marketing campaigns for better performance and ROI.