Written by Jenn Day | Aug 1, 2024 9:36:41 PM
Read the Financial Brand article here.
Here is a brief summary:
- Attention Spans: The average human attention span is 8.25 seconds, making short, engaging videos crucial for capturing interest.
- Visual Appeal: Videos attract more attention than text due to their visual nature, helping brands stand out.
- Emotional Connection: Videos use verbal and nonverbal cues to create emotional connections, enhancing message retention.
- Complex Information: Videos simplify complex information, making it more accessible and memorable.
- Retention Rates: People remember videos better than text, boosting brand recognition and recall.
- Crafting Tips: Focus on clear messaging, understanding the audience, strong visuals, simplicity, an engaging hook, and a strong call to action.