Read the original article from Credit Union Times here.
Here is a brief summary of the article:
- Lack of clarity is the biggest problem facing credit unions.
- Credit unions need clarity in leadership, strategy, branding, marketing, and member experience.
- Leadership clarity includes developing the next level of leadership and having a clear succession plan.
- Strategy clarity is essential and can be achieved by answering six critical questions.
- Brand clarity is important to focus on what the credit union does well.
- Marketing clarity is crucial to use targeted marketing campaigns with clear messaging.
- Member experience clarity is necessary to ensure consistency across all branches.