Content Marketing Usage: 73% of B2B and 70% of B2C marketers use content marketing.
Success with Content Marketing: 97% of marketers achieved success with their content marketing efforts in 2023.
Content Strategy Documentation: 40% of B2B marketers have a documented content marketing strategy.
Outsourcing: 50% of marketers outsource at least one content marketing activity.
High-Quality Content: 83% of marketers prefer creating high-quality content less frequently.
AI in Content Creation: Generative AI reached 100 million users two months after ChatGPT’s launch, with 80% of respondents adopting AI tools for content marketing.
Content Types: Short-form videos (e.g., TikTok, Instagram Reels) offer the highest ROI, with interactive content generating 52.6% more engagement than static content.
Content Distribution: LinkedIn is the top-performing organic social media channel for B2B marketers at 84%.
Content Consumption: 62% of B2B buyers prefer practical content like case studies for their purchasing decisions.
Content Marketing Performance: 87% of B2B marketers use content marketing successfully to generate leads.
Content Marketing Budgets: 61% of B2C marketers expected their 2022 content marketing budget to exceed their 2021 budget.
Content Challenges: Top challenges include attracting quality leads (45%), creating more content faster (38%), and generating content ideas (35%).