Written by Jenn Day | Apr 18, 2024 9:26:40 PM
Read the Forbes article here.
Here is a brief summary:
- The digital marketing industry has undergone pivotal moments, such as the internet boom and the shift to mobile-first.
- The era of artificial intelligence (AI) is the next major shift and will radically impact the industry.
- Predictive analytics powered by AI will revolutionize how we forecast customer behavior and make key decisions.
- AI-based content creation is the most impacted area of digital marketing in this new era of AI.
- AI-generated text, images, and videos are evolving and improving weekly.
- Adopting these technologies can boost efficiency and productivity, making teams 300% to 500% more effective.
- The future of AI-based digital marketing is bright, and companies that fail to adopt these tools risk falling behind.